Little Girls Question the Gender Equality Gap in Vodafone's International Women's Day Film
Hanna Maria Heidrich Directs Film for Santo London
Editor's Pick
Little girls play older women questioning gender stereotypes in a film from Vodafone for International Women's Day.
The spot sees the young girls dressed as as politicians, working moms, film directors, airline pilots and photographers, posing questions such as "Why are almost all superheroes men," "Why have there been so many male presidents, but so few women?" and (from an actor dressed in a pink costume) "Why do I only get to the be the love interest?"
The film was created by Santo London, Vodafone's lead global strategy and creative agency, and directed by Hanna Maria Heidrich through Believe, who gets some nice performances out of the young cast, which also includes a few boys.
It's running globally across Vodafone's markets as the company has committed to join around 20 other companies in UN Women's UNstereotype Alliance.
Credits
- Date
- Mar 06, 2018
- Agency :
- Santo London
- Brand :
- Vodafone
- Client :
- Vodafone
- Chief Creative Officer :
- Pablo Minces
- Chief Creative Officer :
- Maxi Itzkoff
- Creative Director :
- Ariel Chiesa
- Creative Director :
- Dario Porterie
- Global Business Director :
- Daniel Cullen
- Account Director :
- Julia Sampaio
- Head of Production :
- Leandro Sussman
- Graphic Designer :
- Iuri Martinez
- Producer :
- Karina Aloupi
- Director :
- Hanna Maria Heidrich
- Production Company :
- Believe Media
- Executive Producer :
- James Covill
- Producer :
- Barty Dearden
- Production Manager :
- Lucy Banks
- Director, Photography :
- Tim Maurice Jones
- Editor :
- Matt Newman
- Post Production :
- The Mill
- Colorist :
- James Bamford
- Post Producer :
- Ian Berry
- Sound Director :
- Scramble Sound
- Sound Mixer :
- James Lyme
- Music :
- Goldstein Music Ltd
- Client :
- Mark Kinghorn
- Client :
- Annelies Valk
- Casting :
- Tytiah Blake Casting
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