Connecting Brick & Mortar Store Fronts to Mobile-First Consumers
Sep 16, 2019
In 2013, a pair of former Apple engineers created Curbside: a comprehensive eCommerce SaaS platform that delivers seamless shopping experiences, connecting brick & mortar stores to mobile-first consumers. In June of 2018, it was acquired by Japanese e-commerce giant Rakuten and now exists as Rakuten Ready: a holistic answer to how brick and mortar commerce competes in the Amazon economy. With this came the need for a new brand identity, website, and branding materials to match.
That’s where we came in. We created a new, shiny website and brand materials to match. All pieces promote the goals of Rakuten Ready — increase sales for businesses and reward customers with more time. The website features parallax design and an interactive minute-saver counter. Lasty, we created a brand campaign geared toward brick and mortar stores with a promise of more foot traffic in today’s mobile-first world. In the first three weeks of the campaign, Rakuten Ready saw an immense increase in sales.