Rakuten Ready

Connecting Brick & Mortar Store Fronts to Mobile-First Consumers

Published On
Sep 16, 2019


In 2013, a pair of former Apple engineers created Curbside: a comprehensive eCommerce SaaS platform that delivers seamless shopping experiences, connecting brick & mortar stores to mobile-first consumers. In June of 2018, it was acquired by Japanese e-commerce giant Rakuten and now exists as Rakuten Ready: a holistic answer to how brick and mortar commerce competes in the Amazon economy. With this came the need for a new brand identity, website, and branding materials to match. 

That’s where we came in. We created a new, shiny website and brand materials to match. All pieces promote the goals of Rakuten Ready — increase sales for businesses and reward customers with more time. The website features parallax design and an interactive minute-saver counter. Lasty, we created a brand campaign geared toward brick and mortar stores with a promise of more foot traffic in today’s mobile-first world. In the first three weeks of the campaign, Rakuten Ready saw an immense increase in sales.



Sep 16, 2019
Sales Manager:
Justin Hutchinson
Chief Financial Officer:
Gus Murillo
Account Manager:
Gus Murillo
Chief Strategy Officer:
Jeremy Beyt
Project Manager:
Kara Pitre
Senior Brand Strategist:
Tara Lirette
Senior Designer:
Corey Schneider
Bo Kim
Shelby Buquet
Adam Graves
Chief Technology Officer:
Nick Defelice
Maxel Rodriques
Sahil Mepani
Creative Director:
Jose Salmerón

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