Like Burger King Chicken Fries? Well, whether you're able to partake in them at your local BK outlet will depend on the whims of -- a chicken. The fast-feeder, along with Miami-based agency David, have launched a chicken-themed stunt that will send a fowl named Gloria on a cross-country tour. At each stop (the first is in New York), she will make a decision, Groundhog-like style, as to whether or not that a particular BK restaurant will be serving Burger King Chicken Fries on its menu.
Fans can follow the "Random Gloria Tour at #RandomGloria, #ChickenFries and on www.chickenfries.com.
The Gloria stunt continues BK's long history of chicken-driven moves, including, most notably the Subservient Chicken and even a full-blown cock fight.
Read more about the effort on Adage.com.