Ahead of the Super Bowl, Nike gave an L.A. donut institution a Rams makeover

The giant treat atop Randy's Donuts in Inglewood honors city's NFL team

Published On
Jan 30, 2019

Editor's Pick

Randy’s Donuts, a landmark bakery in the L.A. neighborhood of Inglewood and future home to the L.A. Rams’ new stadium, has undergone a Rams-inspired transformation ahead of the team's face-off against the New England Patriots at the Super Bowl on Sunday.

The iconic giant donut that sits atop the building has been featured in many a film ("Iron Man 2," "Mars Attacks!" "The Golden Child" and more). It's typically a unremarkable brown but now sports the Rams colors of bright yellow and blue. The idea comes courtesy of Nike (whose swoosh also gets billing) and agency Space150. 

 

Credits

Date
Jan 30, 2019
Client:
Nike
Agency:
space150
Executive Creative Director:
Ned Lampert

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