Ahead of the Super Bowl, Nike gave an L.A. donut institution a Rams makeover

The giant treat atop Randy's Donuts in Inglewood honors city's NFL team

Published On
Jan 30, 2019

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Randy’s Donuts, a landmark bakery in the L.A. neighborhood of Inglewood and future home to the L.A. Rams’ new stadium, has undergone a Rams-inspired transformation ahead of the team's face-off against the New England Patriots at the Super Bowl on Sunday.

The iconic giant donut that sits atop the building has been featured in many a film ("Iron Man 2," "Mars Attacks!" "The Golden Child" and more). It's typically a unremarkable brown but now sports the Rams colors of bright yellow and blue. The idea comes courtesy of Nike (whose swoosh also gets billing) and agency Space150.