Each garment in Tiger Beer's Kenzo fashion line tells the story of a real wild tiger
Beer and fashion brands also partnered with WWF on 'Rare Stripes' collection
Editor's Pick
Tiger Beer has teamed up with Kenzo and WWF for a fashion range that highlights the plight of wild tigers, with the individual stories of real-life tigers being told directly via the garments themselves.
Kenzo co-creative directors Humberto Leon and Carol Lim picked four young artists to create the limited-edition Rare Stripes collection. As seen in this video, the four artists, hailing from Cambodia, Malaysia, Singapore and the U.S., drew inspiration from a trip to Cambodia where they worked closely with Leon and Lim to design the collection and heard from a WWF wildlife specialist first-hand about the plight of individual wild tigers. The stories about the named tigers are not only incorporated into their designs, wearers can also scan a QR code on each garment that will lead them directly to further content about that particular tiger.
The fashion range is available from selected Kenzo retail stores internationally from the beginning of August. 100% of the proceeds will go to WWF in support of wild tigers. Take a look at some of the gorgeous designs here.
Agency Marcel Sydney worked on the project, which was a year in the making.
Credits
- Date
- Jul 24, 2018
- Senior Associate:
- Amanda Wong
- Senior Consultant:
- Eleni Sardi
- Senior Consultant:
- Dani Hanlon
- Communications Manager, Tigers Alive Initiative:
- Lim Jia Ling
- Corporate Partnerships Manager, WWF-Singapore:
- Cindy Chia
- Corporate Communications Manager, WWF International:
- Egan Hwan
- Corporate Marketing Partnerships Manager, WWF International:
- Edward Partridge
- Head of Corporate Marketing Partnerships, WWF International:
- David Bloch
- KENZO's Co-creative Director:
- Carol Lim
- KENZO's Co-creative Director:
- Humberto Leon
- Regional Corporate Affairs Manager:
- Ika Noviera
- Global Tiger Communications Manager:
- Jessie Chuah
- International Brand Director:
- Venus Teoh
- Japanese Project Manager:
- Seiya Taguchi
- Producer:
- Morgan Benson-Taylor
- Artistic Director:
- James Dive
- Executive Producer:
- Adrian Shapiro
- Event Production Company:
- Scoundrel Projects
- Head of Production:
- Amy Crilly
- Performer:
- Robert Barbato
- Performer:
- Justin Hori
- Performer:
- Sam Spiegel
- Composer:
- Elliot Glasser
- Composer:
- Sam Spiegel
- Sound Production:
- Squeak E Clean Productions, Inc
- Edit Assist:
- Clement Bouchet
- Edit Assist:
- Yavor Dimitrov
- Edit Assist:
- Corey Farrell
- Colorist:
- Greg Constantaras
- Editor:
- Andrew Holmes
- Producer:
- Amy Jarman
- Executive Producer:
- Will Alexander
- Post Production:
- Heckler
- Cambodia Producer:
- Mout Iv
- Cambodia Producer:
- Sreylin Meas
- Cambodia Fixer:
- 802 AD Films
- Stills:
- Jordan Taylor Adams
- Director of Photography:
- Pablo Berron
- Producer:
- Brian Welsh
- Director:
- Scott Cudmore
- Exec Producer:
- Brian Welsh
- Exec Producer:
- Ryan Heiferman
- Film Production Company:
- Good Company
- Senior Producer:
- Kyla Bridge
- Executive Producer:
- Holly Alexander
- Account Manager:
- Osmond Go
- Global Business Director:
- James Tracy-Inglis
- Managing Director:
- Ryan Bernal
- Leading Account Director:
- Fanny Bersagol
- Social Strategist:
- Cathy Song
- Social Strategist:
- Josh Manning
- Designer:
- Demian Hamann
- Creative:
- Roy Leibowitz
- Creative:
- Chris Wilson
- Creative:
- Andrea Sarcullo
- Creative:
- Grace OBrien
- Executive Creative Director:
- Wesley Hawes
- Brand:
- Tiger Beer/Kenzo/WWF
- Agency:
- Marcel-Sydney
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