Each garment in Tiger Beer's Kenzo fashion line tells the story of a real wild tiger

Beer and fashion brands also partnered with WWF on 'Rare Stripes' collection

Published On
Jul 24, 2018

Editor's Pick

Tiger Beer has teamed up with Kenzo and WWF for a fashion range that highlights the plight of wild tigers, with the individual stories of real-life tigers being told directly via the garments themselves.

Kenzo co-creative directors Humberto Leon and Carol Lim picked four young artists to create the limited-edition Rare Stripes collection. As seen in this video, the four artists, hailing from Cambodia, Malaysia, Singapore and the U.S., drew inspiration from a trip to Cambodia where they worked closely with Leon and Lim to design the collection and heard from a WWF wildlife specialist first-hand about the plight of individual wild tigers. The stories about the named tigers are not only incorporated into their designs, wearers can also scan a QR code on each garment that will lead them directly to further content about that particular tiger.

The fashion range is available from selected Kenzo retail stores internationally from the beginning of August. 100% of the proceeds will go to WWF in support of wild tigers. Take a look at some of the gorgeous designs here.

Agency Marcel Sydney worked on the project, which was a year in the making.

Credits

Date
Jul 24, 2018
Senior Associate:
Amanda Wong
Senior Consultant:
Eleni Sardi
Senior Consultant:
Dani Hanlon
Communications Manager, Tigers Alive Initiative:
Lim Jia Ling
Corporate Partnerships Manager, WWF-Singapore:
Cindy Chia
Corporate Communications Manager, WWF International:
Egan Hwan
Corporate Marketing Partnerships Manager, WWF International:
Edward Partridge
Head of Corporate Marketing Partnerships, WWF International:
David Bloch
KENZO's Co-creative Director:
Carol Lim
KENZO's Co-creative Director:
Humberto Leon
Regional Corporate Affairs Manager:
Ika Noviera
Global Tiger Communications Manager:
Jessie Chuah
International Brand Director:
Venus Teoh
Japanese Project Manager:
Seiya Taguchi
Producer:
Morgan Benson-Taylor
Artistic Director:
James Dive
Executive Producer:
Adrian Shapiro
Event Production Company:
Scoundrel Projects
Head of Production:
Amy Crilly
Performer:
Robert Barbato
Performer:
Justin Hori
Performer:
Sam Spiegel
Composer:
Elliot Glasser
Composer:
Sam Spiegel
Sound Production:
Squeak E Clean Productions, Inc
Edit Assist:
Clement Bouchet
Edit Assist:
Yavor Dimitrov
Edit Assist:
Corey Farrell
Colorist:
Greg Constantaras
Editor:
Andrew Holmes
Producer:
Amy Jarman
Executive Producer:
Will Alexander
Post Production:
Heckler
Cambodia Producer:
Mout Iv
Cambodia Producer:
Sreylin Meas
Cambodia Fixer:
802 AD Films
Stills:
Jordan Taylor Adams
Director of Photography:
Pablo Berron
Producer:
Brian Welsh
Director:
Scott Cudmore
Exec Producer:
Brian Welsh
Exec Producer:
Ryan Heiferman
Film Production Company:
Good Company
Senior Producer:
Kyla Bridge
Executive Producer:
Holly Alexander
Account Manager:
Osmond Go
Global Business Director:
James Tracy-Inglis
Managing Director:
Ryan Bernal
Leading Account Director:
Fanny Bersagol
Social Strategist:
Cathy Song
Social Strategist:
Josh Manning
Designer:
Demian Hamann
Creative:
Roy Leibowitz
Creative:
Chris Wilson
Creative:
Andrea Sarcullo
Creative:
Grace OBrien
Executive Creative Director:
Wesley Hawes
Brand:
Tiger Beer/Kenzo/WWF
Agency:
Marcel-Sydney

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