LeBron James brings a spark of magic to an urban basketball court in this spot for Sprite, promoting its Spark Parks Project to revitalize and physically refurbish basketball parks in communities across the US.
Anyone wanting to nominate their local court can go to the Facebook page and do so. Then, people can vote on their favorite court and rally friends to do the same. Once voting is tabulated, the top-ranking courts will actually get 'sparked'. The playgrounds will not only new receive new hoops and get their blacktops fixed, but Sprite will also reach out to local artists in each community and have them create an original mural or art installation.