As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt out of MullenLowe.
The airline punked a group of JetBlue passengers on a trip from Boston to Phoenix. A spokesman presented them with an interesting challenge: each of the travelers would win a free JetBlue trip, but only if all 150 passengers could "Reach Across the Aisle" and decide on a single destination. The passengers had the whole lineup of JetBlue flights to choose from.
The video captures some moments of conflict: Should they go domestic or international? What if they didn't have passports?
Ultimately, however, the passengers found something we haven't been seeing on the campaign trail -- common ground -- and they all scored a trip to Costa Rica as a result.