JetBlue Passengers Find More Common Ground Than Presidential Candidates in Election-Themed Stunt
Passengers Come to Consensus to Win Free Trip
Editor's Pick
As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt out of MullenLowe.
The airline punked a group of JetBlue passengers on a trip from Boston to Phoenix. A spokesman presented them with an interesting challenge: each of the travelers would win a free JetBlue trip, but only if all 150 passengers could "Reach Across the Aisle" and decide on a single destination. The passengers had the whole lineup of JetBlue flights to choose from.
The video captures some moments of conflict: Should they go domestic or international? What if they didn't have passports?
Ultimately, however, the passengers found something we haven't been seeing on the campaign trail -- common ground -- and they all scored a trip to Costa Rica as a result.
Credits
- Date
- Feb 22, 2016
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Vice President, Marketing :
- Jamie Perry
- Manager, Regional Marketing and Consumer Promotions :
- Tara Carson
- Director, Corporate Communications :
- Doug McGraw
- Manager, Brand Advertising and Content :
- Phil Ma
- Corporate Communications Manager :
- Morgan Johnston
- Consumer Promotions Analyst :
- Jaclyn Costantino
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director/Production :
- Tim Vaccarino
- Executive Creative Director/Production :
- Dave Weist
- Senior Art Director :
- Ryan Montgomery
- Senior Copywriter :
- Tim Bildsten
- Senior Art Director :
- Jay Spahr
- Senior Copywriter :
- Nick Olish
- Executive Director, Integrated Production :
- Liza Near
- Content Producer :
- Eric Skvirsky
- Director, Photography :
- Rob Apse
- Senior Editor :
- Rob Apse
- 2nd Camera :
- Jake Stafford
- Assistant Editor :
- Jake Stafford
- Animator :
- Eric Ko
- Production Supervisor :
- Kristine Ring-Janicki
- Project Manager :
- Molly McKeown
- Senior Vice President, Group Account Director :
- Drayton Martin
- Account Director :
- Molly Bluhm
- Account Executive :
- Grace Clemow
- Senior Vice President, Account Director PR :
- Jaclyn Ruelle
- Account Supervisor :
- Becky Brand
- Vice President, Associate Media Director :
- Rachel Allen
- Agency Partner :
- Mediahub
- Digital Media Supervisor :
- Shoshana Levine
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