Hostess : Reach for the Gold -- Pole Vault

Gold that the everyman can strive for.

Published On
Jul 29, 2012

Editor's Pick

Hostess may not be going through the best of times--in January it declared bankruptcy for the second time in a decade. Yet it brings its best game with this hilarious contribution to the slew of Olympics-related creative to pour out in the past few months, a pair of YouTube videos created out of Bernstein-Rein that show athletes going for a different sort of gold--the brand's legendary treat whose shelf-life is rumored to endure way past the bling that hangs around Olympian's necks.

Credits

Date
Jul 30, 2012
Brand :
Hostess
Client :
Hostess
Agency :
Bernstein-Rein
Chief Creative Officer :
Brian Brooker
Associate Creative Director/Writer :
Matt Bowne
Associate Creative Director, Art Director :
Ryan Glendening
Producer :
Betty Greiner

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Project Type