Center for Science in the Public Interest : The Real Bears

Bogusky's back in a mission against sugary soda.

Published On
Oct 09, 2012

Editor's Pick

Former Crispin Poter + Bogusky creative leader Alex Bogusky returns to advertising with a subversively cute film that attacks the soda industry, for the Center for Science in the Public Interest. Created out of Bogusky's Common collective and The Butler Brothers, it's an obvious parody of Coke's famous furry mascots. What starts out as a playful tale turns dark as it shows what happens to a family of happy-go-lucky polar bears after they've guzzled too much sugary pop--from pants that split open to more serious issues like losing a leg.

The film was directed by Lucas Zanotto and is set to a catchy, original pop track created for the piece by musician Jason Mraz.

Read more about the spot in Behind the Work.


Oct 10, 2012
Brand :
Center for Science in the Public Interest
Client :
Center for Science in the Public Interest
Agency :
Agency :
The Butler Brothers-Austin
Executive Creative Director :
Alex Bogusky
Executive Producer :
Marty Butler
Executive Producer :
Adam Butler
Writer :
Ronny Northrop
Writer :
Ryan Kutscher
Art Director :
Stefanie Hermsdorf
Producer :
Amanda Fox
Director/Designer/Animator :
Lucas Zanotto
Music :
Jason Mraz
Music :
MC Flow
Guitar/Mix :
Bill Bell
Horn Parts :
Grooveline Horns
Sound Design :
Nikolai von Sallwitz
Mix :
Travis Wurges
Web Design :
Cyrus Clemesen

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Project Type