Crowdsourced music videos are nothing new, but here's a project we haven't seen done before -- rock band Real Estate is asking fans to "color in" and then share its latest animated video.
As you watch the video of "Stained Glass" at the project website, you can click on different colors from a palette and then color in, not only the band members and their instruments, but the background of geometrical shapes, which changes like a kaleidoscope. (You can also watch the band's own color creation here.)
The campaign is the personal project of Wieden & Kennedy Portland group creative director Craig Allen, who's known for many of the agency's Old Spice campaigns. Allen worked with production company MediaMonks on the project.
"Stained Glass" is the second video to be released from Real Estate's latest album "In Mind."