Camp Nectar : Real Fruit Boxes - Case Study

Box-shaped fruit.

Published On
May 18, 2012

Editor's Pick

To demonstrate just how natural Camp Nectar juice is, a brilliant bit of gardening from ageisobar. They made molds in the shape of juice boxes and hung them on the trees. Over two years of experiements, the fruits within grew into the shape of the boxes. They were then exhibited in grocery stores, along with real fruit.

Credits

Date
May 18, 2012
Brand:
Camp Nectar
Client:
Camp Nectar
Agency:
ageisobar-Sao Paulo
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Art Direction:
Cristiano Rodrigues
Art Director:
Fuku
Copywriter:
Charles Faria
Copywriter:
Daguito Rodrigues
Agency Producer:
Silvia Moreli
Agency Producer:
Thaysa Mamed
Sound Director:
S de Samba

Need a credit fix? Contact the Creativity Editors

Project Type