Swedish Armed Forces : Real Likes

More than a social media "like".

Published On
Oct 01, 2012

Editor's Pick

The Swedish Armed Forces has taken the idea of the social media "like" and tried to ground it in reality, in its latest recruitment campaign by DDB Stockholm. It placed physical "like-stations" in places all over Sweden where the Swedish Armed Forces have made a difference, with buttons that people can press to physically "like" the army. Its Real Like website lets you view the places, read more about what happened there, and apply to join the military. The message is that to serve in the Swedish Armed Forces is a chance to make a difference, for real, rather than 'liking' something from behind your computer.


Oct 02, 2012
Brand :
Swedish Armed Forces
Client :
Swedish Armed Forces
Agency :
Business Director :
Peter Kamstedt
Creative Director :
Magnus Jakobsson
Creative Director :
Fredrik Simonsson
Art Director :
Lisa Granberg
Art Director :
Daniel Menck
Copywriter :
Martin Lundgren
Copywriter :
Jeff Salomonsson
Digital Producer :
Elisabet Halming
Web Director :
Johan Lilja
Digital Design :
Martin Runfors
Developer :
Alexander Ekman
Graphic Design :
Johanna Lundblad
Retouch :
Christian Bjornerhag
Print Production Manager :
Anna Hellenberg
Executive Producer :
Mattias Coldén
Production Manager :
Sophie Tamm
Production Company :
Society 46
Production Company :
Production Company :

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