On the heels of the mesmerizing Spike Jonze video promoting its new Kenzoworld fragrance, fashion house Kenzo Paris and its Creative Directors Humberto Leon and Carol Lim have debuted another riveting film to promote the brand's Fall/Winter 2016 collection, "The Realest Real."
The six-minute-plus short marks the directorial debut of "Portlandia" creator/actress and Sleater- Kinney frontwoman Carrie Brownstein and stars an impressive lineup of veteran and up-and-coming talents: actress/model Laura Harrier, Mahershala Ali ("House of Cards" "Hunger Games"), Natasha Lyonne ("American Pie"), Sonic Youth's Kim Gordon and Rowan Blanchard ("Girl Meets World").
Exploring the diaphanous divide between our "real" and "digital" lives, the film centers on the experience of a young woman named Abby, played by Harrier, who, in a weird, sci-fi scenario, gets to see one of the "dreams" from her social world fulfilled IRL. In a bizarre, retro-futuristic corporate office, she meets with a mysterious god-like figure (Ali) who has kept tabs digital activity on a level that makes the monitoring of Hillary Clinton's email look like amateur hour. From all her posts he picks out one moment in which her appreciation for actress Lyonne was so great she gave her a "mom" comment, and in a strange turn of events the actress ends up taking on that role in real life.
From there, however, it's comedic chaos, leading to some totally uncomfortable mother-daughter moments, including one scene at lunch in which Abby watches Lyonne hack up a giant phlegm ball. And then, there's the encounter between her new mom and her (former) real one --- all of which makes for quite a unique backdrop for the fabulous fashions on display.
On the idea behind the film, "we started by talking about fandom and the way that fans converge with their idols through screens and technology in this much more complex and multi-faceted way," explained Brownstein in a Q&A provided by brand. "It is about the idea that you can kind of insert yourself into the narrative of someone's life, and into your idol's life, through visuals, through songs etc. To create a cultural dialogue with these subjects. It became about exploring ideas of fantasy and projection, but taking a more absurdist view of that, when fantasy comes slamming into reality. I wanted to explore what could be the end result of idealization pushed too far."