Levi's : Rear View Girls
Watching the (ass) watchers
Published On
Feb 21, 2011
Editor's Pick
Colenso BBDO is, um, behind this surreptitious stunt for Levi's, which has racked up more than 5.5 million views on YouTube.
The much-discussed video shows New Zealanders Jessie & Reanin taking to the streets of L.A. and recording the posterior views and, it turns out, promotes Levi's Curve ID jeans.
Credits
- Date
- Feb 22, 2011
- Brand :
- Levi's
- Client :
- Levi's
- Agency :
- COLENSO BBDO-Auckland
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Project Type
