Levi's : Rear View Girls

Watching the (ass) watchers

Published On
Feb 21, 2011

Editor's Pick

Colenso BBDO is, um, behind this surreptitious stunt for Levi's, which has racked up more than 5.5 million views on YouTube.

The much-discussed video shows New Zealanders Jessie & Reanin taking to the streets of L.A. and recording the posterior views and, it turns out, promotes Levi's Curve ID jeans.