Human trafficking is the fastest growing illegal industry of our time with 45.8 million people currently being exploited worldwide. Solutions to this and many of the largest challenges facing our planet lie in finding ways to use business as a force for good. Rather than just a product with a mission, this is the story of a mission – to eradicate the root cause of human slavery – with a product. This is REBBL’s origin story. It is also a story of an organic ingredient, the mighty Brazil Nut, one of over 70 that REBBL sources from around the world to help uplift communities.
Guru partnered with REBBL on this project, beginning as early as storyboard conception, then traveling to Peru with the film crew, and facilitating all post-production, including creative direction. Guru also created the film's poster and facilitated creative assets to support screening events. The film is narrated by Ruby Rose and has garnered over 200,000 views on YouTube.