7-Eleven Sweden : Rebranding

Cooler coffee.

Published On
Jan 21, 2013
Rebranding

Editor's Pick

In Sweden, desogm agency BCD updated 7-Eleven's coffee concept with a funky revitalization of the brand's iconic stripes. The redesign includes napkins and straws as well as paper coffee cups. Check out more images to the right.

Hat tip to The Dieline.