Payphone Installation Takes You Back to The Glory Days of 1993
Droga5 and the New Museum let you call a number from any phone and hear the 'scene' in NYC
Editor's Pick
1993 was a turning point for New York City -- and the world. From conflict in Europe to peace overtures in the Middle East, to national debates on gay rights and gun control and the WTC bombings, a new exhibit at the New Museum revisits that pivotal time. Titled "NYC 1993: Experimental Jet Set, Trash and No Star," (the subtitle comes from Sonic Youth's 1993 album), the museum takes a capsule look at the scene in the city 20 years ago. The museum tapped Droga5 for a smart installation piece that brings a bit of 1993 to anybody willing to touch one of the last relics of that time: the lowly payphone.
The agency turned 5,000 NYC payphones into time machines. Dial 1-855-FOR-1993 into any of those phones (a full map is here) and hear a recording of a story specific to the neighborhood and street corner you happen to be on, recorded by tour guides, journalists, then-teenagers, rap stars and more. Narrators include chef Mario Batali reminiscing about opening "Babbo," Robin Byrd explaining the sordid path of Times Square, WNYC host Brian Lehrer, and NYC tour guide Timothy Levitch.
Meanwhile, the future of the payphone is also up for discussion. New York City recently held a design contest asking people to "reimagine" payphones. One of the shortlisted ideas was out of design firm Control Group, which turned payphones into digital nodes that let you pay bills, parking tickets or call a cab.
Credits
- Date
- Mar 26, 2013
- Brand :
- New Museum
- Client :
- New Museum
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director/Production :
- Ted Royer
- Executive Creative Director/Production :
- Nik Studzinski
- Associate Creative Director :
- Ray Del Savio
- Associate Creative Director :
- Jerry Hoak
- Copywriter :
- Colin Lord
- Art Director :
- Jen Lu
- Head of Integrated Production :
- Sally-Ann Dale
- Executive Producer :
- Scott Chinn
- Producer :
- Jennifer McKenzie
- Production Assistant :
- Goldie Robbens
- Technical Director :
- David Justus
- Associate Producer :
- Ian Graetzer
- Senior Print Producer :
- Jeannie O'Toole
- Print Production :
- Annick Thomas
- Brand Strategist :
- Matthew Gardner
- Copywriter :
- Bryan Wolff
- Art Director :
- Daniel Sumarna
- Copywriter :
- Bryan Wolff
- Art Director :
- Daniel Sumarna
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