The video is part of an integrated campaign for Ikea's Metod range of modular kitchens in Singapore, Malaysia and Thailand. BBH's spot is a visual pun: The range lets you "cook up" your own kitchen, whatever your personal taste.
All the elements of the kitchen get shrunk down to the scale of a dollhouse and tossed into a saucepan together. Red cabinets are preserved like meat, on a Styrofoam tray under shrink wrap. Light bulbs crack open like eggs. Tiny nails from a spice jar get sprinkled onto a Teflon pan, while on the screen flashes a warning: "Seriously, do not try this at home." The 2016 Ikea print catalogue gets a plug at the end, too.