Recover + Rise

OXIGEN Water is pH balanced with electrolytes and boosted with oxygen to help with recovery. We developed a “Recover and Rise” campaign to celebrate the real lives of various essential workers on the frontline of the COVID-19 pandemic. The campaign consists of documentary-style videos, photography, digital and social content, and pays homage to those rising to the requirements of their jobs despite the challenges and risk. Featured workers include a nurse, teacher, public transit driver, journalist, and a flight attendant. Each tells a different personal story of how they have recovered and risen. We even enlisted the help of NBA all-star and son of an educator, Stephen Curry, who wanted to help draw attention to the critical and demanding jobs of the frontline workforce, with a particular focus on educators in this back-to-school season.

Stephen’s point? The need to recover and rise doesn’t just apply to famous athletes, but perhaps a famous athlete can help make the case.