Recover + Rise

Published On
Mar 17, 2021


OXIGEN Water is pH balanced with electrolytes and boosted with oxygen to help with recovery. We developed a “Recover and Rise” campaign to celebrate the real lives of various essential workers on the frontline of the COVID-19 pandemic. The campaign consists of documentary-style videos, photography, digital and social content, and pays homage to those rising to the requirements of their jobs despite the challenges and risk. Featured workers include a nurse, teacher, public transit driver, journalist, and a flight attendant. Each tells a different personal story of how they have recovered and risen. We even enlisted the help of NBA all-star and son of an educator, Stephen Curry, who wanted to help draw attention to the critical and demanding jobs of the frontline workforce, with a particular focus on educators in this back-to-school season.

Stephen’s point? The need to recover and rise doesn’t just apply to famous athletes, but perhaps a famous athlete can help make the case.








Mar 17, 2021
Creative Agency :
Erich & Kallman
Client :
Oxigen Water
VP of Marketing :
Joen Choe
Brand Manager :
Edith Yeh
Marketing Coordinator :
Sam Liu
Chief Creative Officer :
Eric Kallman
Managing Director :
Steve Erich
Copywriter :
Allie Carr
Art Director :
Stacie Larsen
Head of Production :
Olivia Baker
Account Director :
Laura Miley
Producer :
Sofia Aguilar
PR :
Konnect Agency
Media :

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