MI6 : Recruitment Campaign

How do you attract recruits who need an eye for detail? The UK's Intelligence division MI6 is running a print campaign through M&C Saatchi designed to do just that. The long-copy print ad has appeared in publications such as The Week and The Sunday Times. Readers need to read through right to the very end of the copy, where there's a link to a web page where you can test your skills and find out more about the roles on offer. (And, for future James Bonds, there's also a warning they need to notice - if they're thinking of applying to MI6, don't discuss it with anyone else first.)