JetBlue's Pigeon Gets Wistful About Flying in Latest Spot
Campaign Continues Frequent Flyer Analogy
Oct 01, 2015
JetBlue continues its "Air on the Side of Humanity" campaign comparing pigeons to frequent flyers with a spot in which our softly-spoken pigeon hero gets all wistful about flying. He has, he says, a "recurring dream" in which flying is actually enjoyable.
As he explains how in his dream he has room to stretch, is never bored and gets everything he needs, we get a peek inside the pigeon's brain -- a lovely world in which birds fly in orderly fashion, fountains gush birdseed, shop windows show videos of birds and everyone loves pigeons. As with the previous spot, these are all issues that frequent flyers can totally relate to -- and which they don't feel they get with most airlines.
The pigeon is brought back to reality in a crowded street, but there's a nice touch at the end as a JetBlue flight assistant pours him a saucer of water. Brian Beletic of Smuggler directed the spot for Mullen Lowe.