Can You Spot the Red Bull?

Bev giant hides cans of its new Editions flavors in gorgeous online murals

Published On
Jul 10, 2013

Editor's Pick

Over the last few months Red Bull has been rolling out its new "Editions" flavors around the globe and to help promote them, the marketer teamed with rehabstudio to create gorgeous online murals featuring artwork hiding cans of Red, Blue and Silver Editions Where's Waldo-style. When visitors find them, they can score a free sample of one of the new varieties.

Rehabstudio tapped artists such as Peachbeach, Ricardo Drummon, Lucia Ferro and Petros Xristoulias to create online artwork tailored specifically to the countries of launch: Switzerland--both the French and German sectors, United Emirates, Portugal and Greece.

Credits

Date
Jul 10, 2013
Brand:
Red Bull
Client:
Red Bull
Production Company:
rehabstudio
Production Company:
rehabstudio

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Project Type