United Airlines : Redefining the Regional Jet

Ads seen recently in the Chicago Sun-Times and the Chicago Tribune continue United's illustration-driven approach, this time keyed to its regional Explus jet service, featuring the fanciful work of Haydn Cornner

Published On
May 15, 2006

Editor's Pick

Ads seen recently in the Chicago Sun-Times and the Chicago Tribune continue United's illustration-driven approach, this time keyed to its regional Explus jet service, featuring the fanciful work of Haydn Cornner, www.ba-reps.com. "Flying on regional jets has always been a pretty cramped experience," says Fallon GCD Stuart D'Rozario. "United is changing that, and we wanted to introduce these new, spacious jets without getting too literal. People are used to seeing a lot of advertising from airlines talking about space and comfort," but D'Rozario believes that Cornner's "surreal illustrations help us break out of the clutter and establish a unique image for Explus independent of United."