Reebok Returns to Its Manchester Roots With Moodily Shot Brand Film

Spot Directed Through RSA Promotes Classics Footwear Line

Published On
Sep 09, 2014

Editor's Pick

Reebok returns to the brand's roots in the north of England is this film promoting its Classics range of footwear, which was filmed by Ridley Scott Associates' Antony Crook against a moodily gray backdrop in Bolton, Lancashire (where Reebok was founded), and in Manchester.

It features a voiceover by actor Paul Popplewell, whose films include "24 Hour Party People," musing on how Manchester's creativity and youth culture "defined a generation," from the industrial revolution to acid house. At the same time he warns that we mustn't look to the past too much, harking after "old bands getting back together" and believing things were better 20 years ago.

As we watch a young man pick up a girl from leafy suburbia and go on to a gritty urban club, the message -- that Manchester is stil busy making things -- and the tagline, "Give me your Classics and I'll show you the future," is neatly inserted among more meaningful lines such as "We don't need factories or pills to change the world."

The spot, which was creative directed by content and publishing company The Rig Out, also features an original score by Illum Sphere. It was created to coincide with the launch of a "brand book" celebrating Reebok Classics.

Credits

Date
Sep 09, 2014
Brand:
Reebok
Client:
Reebok
Agency:
The Rig Out
Director:
Antony Crook
Production Company:
RSA Films
Producer:
Jacob Swan Hyam
Executive Producer:
Melody Sylvester
Director, Photography:
Lol Crawley
Local Producer:
Michelle O'Brien
Stylist:
Scott Williams
Stylist:
Jodie Stringfellow
Hair and Make Up:
Martin McClean
Editor:
Julian Eguiguren
Grade:
James Tillett
Conform:
MPC NY
Picture Post:
MPC NY
Post Producer:
Adina Birnbaum
Post Producer:
Chris Connolly
Sound Mix:
Tom Joyce
Voiceover Record:
Tom Joyce
Music Composition:
Illum Sphere
Actor:
Kurtis Lowe
Actress:
Jenny Bishop

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