“For my friends, everything. For my enemies, the law,” so the saying goes. The unequal application of the law has long led, ironically, to injustice. Without context or exception, laws become rigid cages that trap anyone unlucky enough to get caught.
That all goes doubly for people on parole. After release from prison, parole is supposed to be a probationary period when people prove that they have reformed. Instead, the strict, unyielding rules placed upon their movements, activities and friendships can turn it into another kind of jailtime.
A new spot from Droga5 for the Reform Alliance showcases the ordinary, everyday events that become illegal—technically—while on probation. Showing up late to an appointment is a violation. Crossing state lines for any reason—even to see a dying loved one—is a violation.
Directed by Malik Hassan Sayeed via Little Minx, the spot is the organization’s first brand campaign. It also includes an Instagram filter that presents the tough choices people on parole face when trying to adhere to the letter of the law.
The Reform Alliance was founded by Meek Mill, Jay-Z, Michael Rubin and others. Previous work from Droga5 used real phone calls from inmates worried about exposure to the coronavirus while behind bars.