Rainier Beer : Refreshus Verticus
In a multimedia effort centered around the adventures of Tim & Chuck, co-hosts of RainierVision, a late-night beer fest that runs on UPN, Rainier beer and Cole & Weber/Red Cell have resurrected the Wild Rainier, aka Refresh
Published On
Jul 18, 2005
Editor's Pick
In a multimedia effort centered around the adventures of Tim & Chuck, co-hosts of RainierVision, a late-night beer fest that runs on UPN, Rainier beer and Cole & Weber/Red Cell have resurrected the Wild Rainier, aka Refreshus Verticus, a giant two-legged Rainier bottle that starred in TV commercials in the 1970s. The print, however, is freshly illustrated by none other than comics god Neal Adams (www.nealadams.com), who's drawn everything from Batman to the X-Men. "I've been a fan of his comics since I was a kid," says CD Guy Seese. What's Adams doing working on beer ads? "He got involved because we're buddies
Credits
- Date
- Jul 19, 2005
- Client :
- Rainier Beer
- Creative Director, Art Director :
- Guy Seese
- Associate Creative Director, Copywriter :
- Jim Elliott
- Art Director :
- Scott Bailey
- Illustrator :
- Neal Adams
- Print Producer :
- Peter Calandra
- Digital Artist :
- Sean Onart
- Agency :
- Cole & Weber-Red Cell
- Brand :
- Rainier Beer
- Associate Creative Director, Art Director :
- Todd Derksen
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Project Type
