Green World Campaign : Regreen the World - Times Square

An Earth Day forest grows in Times Square

Published On
Apr 22, 2011

Editor's Pick

In recognition of Earth Day, David & Goliath Europe created this campaign to urge people to text TREE to 85944 to help fund tree planting in deforested regions around the world.

The campaign features an "interactive tree," created by game designer Greg Roach, that grows along with texts received and a PSA that will play on 10 screens in Times Square on Earth Day, April 22.