Fly High With Nicole Kidman in a VR Experience From Etihad Airways

Film Shows Off Luxury Interior of Airbus A380

Published On
May 31, 2016

Editor's Pick

Etihad Airways has created a virtual reality film starring actress Nicole Kidman to promote its A380 flights, highlighting their luxurious features.

The four-minute film, which can be downloaded for viewing on mobile and watched via Apple or Android phones with or without a VR viewer, was created by The Barbarian Group and produced by MediaMonks.

It takes a 360-degree look at the interior of the Airbus A380 on a flight to Abu Dhabi, during which we see Kidman prepping her lines for a film role, putting on makeup and wandering around the cabin. While there's no "story" as such, the VR element lets you look around the aircraft as though you were really there spying on the VIPs as they relax in their luxury seats, and getting a sneak glimpse into Etihad's private three-room suite, The Residence.

According to MediaMonks, the film was created using a custom-built camera rig, enabling 6K resolution and zero parallax footage. Ola Bjorling, MediaMonks' Global Director of VR, explained in a statement: "'Reimagine' is one of the most progressive and technically correct 360 degree films to date. The combination of an extremely high end camera, a unique lens as well as a moving rig is a first in the VR industry, especially at such a big scale as this production. The film has zero seams, holes or flaws, and has been produced at a resolution that is so progressive it precedes the next generation of VR headsets."

You can see more about how it was done in the "Making Of" film; the film is also available as a YouTube 360-degree viewing experience.


May 31, 2016
Agency :
The Barbarian Group
Brand :
Etihad Airways
Client :
Etihad Airways
Production Company :
Director :
Anthony Atanasio
Director :
Valerie Martinez
1st Assistant Director :
Scott Harris
Global Director, VR :
Ola Björling
Visual Effects Supervisor :
Arvid Bjrn
2D Animation Supervisor :
Johan Boije
Director, Photography :
Benoit Debie
1st Assistant Camera :
Lazare Pedron
Production Designer :
Paul Martin
Costume Designer :
Sandy Powell
Stylist Assistant :
Raul Garcia
Makeup :
Kay Montano
Hair :
Kerry Warn
Motion Control :
Stewart Mayer
Motion Control Assistant :
Mark Waggy
Producer :
Sabrina Tomlinson
Production Coordinator :
David Kang
Sound Designer :
Eric Thorsell
2nd Assistant Director :
2nd Assistant Camera :
Jaycee Camua
Script Supervisor :
Rowena Ladbury
Digital Imaging Technician :
Philipp Chudalla
Gaffer :
Bart Perez
Gaffer :
Nizar Najm
Lighting Technician :
Dev Raj Bhandari
Key Grip :
Haraj Hakoubyan
Grip Assistant :
Michael Klam
Art Director :
Charbel Naimeh
Wardrobe Stylist :
Sandhya Lalloo Morar
Makeup Artist :
Donatella Novello
Sound Operator :
David Thirion
Production Assistant :
Christopher Marais
Production Assistant :
Amani Danhach
Global Chief Creative Officer :
Malcolm Poynton
Chief Creative Officer :
Edu Pou
Group Creative Director :
Adam Lau
Senior Art Director :
Andrew Peet
Copywriter :
Dan Galganski
Head of Production :
Joe Guyt
Executive Producer :
David Logan
Producer :
Alexandra McGuiness
Group Business Director :
Tenny Pearson
Senior Strategy Director :
Felix Yip
Senior Media and Distribution Lead :
Zack Green
Account Manager :
Sunchia Eckert
Graphic Designer :
Albie Eloy
Production Company :
Managing Director :
Fredrik Montan Frizell
Post Executive Producer :
Fredrik Montan Frizell
3D Artist :
Robin Ernestrm
Senior Visual Effects Compositor :
Emelie Nilsson
Senior Visual Effects Compositor :
Johan Boije
Compositing :
Jacob Gfvels
Compositing :
Mattias Alvarsson
Compositing :
Jacob Karlsson
Intern :
Oskar Lundmark
Senior VR Post Producer :
Linda stlund
Visual Effects Coordinator :
Danielle Poudrier
Digital Producer :
Hailey Peek
Digital Producer :
Jeff Macke
Animation Director :
Juan Behrens
Title Animation :
Ilia Kole
Colorist :
Edward Negussie
Chief Operating Officer :
Wesley ter Haar
Founder :
Wesley ter Haar
Head of Production :
Lisen Stlberg-Olmert
In Association With :
Contrast Eye
Executive Producer :
Osei Kakari
Executive Producer :
Cory Noonan
Managing Director :
Linda Kattam
Line Producer :
Karen Rohrbacher
Production Supervisor :
Carole Kiser
Production Coordinator :
Becky Di Lallo

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