Lexus : Relentless

Don't stop.

Published On
Jun 10, 2012

Editor's Pick

For Lexus, CHI & Partners and director Anthony Dickenson drive the car through a dizzying array of environments, from slick city streets to forests to highways in the Midwest. The ad was inspired by the efforts of the chief engineer of the Lexus GS, Yoshihiko Kanamori, and his team, who drove the car a million miles around the world during its development.