It’s easy to be a Re/Max agent with new customizable video tool

Camp & King showcases the skills that realtors bring to the table

Published On
Jan 17, 2019

Editor's Pick

Re/Max agents become their own marketing cheerleaders as part of a new campaign and advertising strategy from the real estate network. Agents are encouraged to use a customizable video generator to create their own 15-second spots for use on social media and through some local TV stations--the process takes four steps, a release promises. Employees can choose their own music, headshots and specialties.

Re/Max is also airing a new iteration of its “The Sign of a Re/Max Agent” campaign, now in its third year, from Camp & King. In one spot, a couple unsuccessfully tries to sell their home with a hand-printed sign and their own yelling. “Need help selling your home?” text reads. “Don’t worry, we’ve done this a million times.” The spot then shows a real estate agent clearly ready for the challenge as he awaits prospective buyers with neatly stacked brochures, branded pens and a vase of flowers.

Credits

Date
Jan 17, 2019
Client :
Re/Max
Agency :
Camp & King
Chief Creative Office/Partner :
Roger Camp
Chief Executive Officer/Partner :
Jamie King
Creative Director :
Rikesh Lal
Creative Director :
Jesse Dillow
Art Director :
Melissa Macarian
Copywriter :
Lara Kesler
Director of Content Production :
Stacy McClain
Senior Producer :
Garrett Delorm
Brand Director :
Emily Dillow
Brand Manager :
Helen Oddone
Associate Strategy Director :
Carlisle Hensley
Production :
Tool of North America
Director :
Brig
Executive Producer :
Brad Johns
Line Producer :
Taylor Bro
Director of Photography :
Robert Yeoman
Post Production/Editorial :
Cut & Run
Editor :
Pete Koob
Executive Producer :
Deanne Mehling
Producer :
Jess Manning
Assistant Editor :
Stefan Manz
Motion Graphics :
Tom Yaniv
Color :
Company 3
Colorist :
Jill Bogdanowicz
Finish :
Jogger
Flame Artist :
Andy Brown
Head of Production :
Diana Cheng
Music :
Human
Composer :
Matt O'Malley
Composer :
Gareth Williams
Composer :
Craig Deleon
Composer :
Edmond Dunne
Composer :
Seth Fruiterman
Producer :
Kamela Anderson
Mix :
One Union
Engineer :
Joaby Deal
Custom Video Tool :
Imposium
Web Designer :
Chris Klink

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