It’s easy to be a Re/Max agent with new customizable video tool

Camp & King showcases the skills that realtors bring to the table

Published On
Jan 17, 2019

Editor's Pick

Re/Max agents become their own marketing cheerleaders as part of a new campaign and advertising strategy from the real estate network. Agents are encouraged to use a customizable video generator to create their own 15-second spots for use on social media and through some local TV stations--the process takes four steps, a release promises. Employees can choose their own music, headshots and specialties.

Re/Max is also airing a new iteration of its “The Sign of a Re/Max Agent” campaign, now in its third year, from Camp & King. In one spot, a couple unsuccessfully tries to sell their home with a hand-printed sign and their own yelling. “Need help selling your home?” text reads. “Don’t worry, we’ve done this a million times.” The spot then shows a real estate agent clearly ready for the challenge as he awaits prospective buyers with neatly stacked brochures, branded pens and a vase of flowers.

Credits

Date
Jan 17, 2019
Client:
Re/Max
Agency:
Camp & King
Chief Creative Office/Partner:
Roger Camp
Chief Executive Officer/Partner:
Jamie King
Creative Director:
Rikesh Lal
Creative Director:
Jesse Dillow
Art Director:
Melissa Macarian
Copywriter:
Lara Kesler
Director of Content Production:
Stacy McClain
Senior Producer:
Garrett Delorm
Brand Director:
Emily Dillow
Brand Manager:
Helen Oddone
Associate Strategy Director:
Carlisle Hensley
Production:
Tool of North America
Director:
Brig
Executive Producer:
Brad Johns
Line Producer:
Taylor Bro
Director of Photography:
Robert Yeoman
Post Production/Editorial:
Cut & Run
Editor:
Pete Koob
Executive Producer:
Deanne Mehling
Producer:
Jess Manning
Assistant Editor:
Stefan Manz
Motion Graphics:
Tom Yaniv
Color:
Company 3
Colorist:
Jill Bogdanowicz
Finish:
Jogger
Flame Artist:
Andy Brown
Head of Production:
Diana Cheng
Music:
Human
Composer:
Matt O'Malley
Composer:
Gareth Williams
Composer:
Craig Deleon
Composer:
Edmond Dunne
Composer:
Seth Fruiterman
Producer:
Kamela Anderson
Mix:
One Union
Engineer:
Joaby Deal
Custom Video Tool:
Imposium
Web Designer:
Chris Klink

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