It’s easy to be a Re/Max agent with new customizable video tool
Camp & King showcases the skills that realtors bring to the table
Editor's Pick
Re/Max agents become their own marketing cheerleaders as part of a new campaign and advertising strategy from the real estate network. Agents are encouraged to use a customizable video generator to create their own 15-second spots for use on social media and through some local TV stations--the process takes four steps, a release promises. Employees can choose their own music, headshots and specialties.
Re/Max is also airing a new iteration of its “The Sign of a Re/Max Agent” campaign, now in its third year, from Camp & King. In one spot, a couple unsuccessfully tries to sell their home with a hand-printed sign and their own yelling. “Need help selling your home?” text reads. “Don’t worry, we’ve done this a million times.” The spot then shows a real estate agent clearly ready for the challenge as he awaits prospective buyers with neatly stacked brochures, branded pens and a vase of flowers.
Credits
- Date
- Jan 17, 2019
- Client :
- Re/Max
- Agency :
- Camp + King
- Chief Creative Office/Partner :
- Roger Camp
- Chief Executive Officer/Partner :
- Jamie King
- Creative Director :
- Rikesh Lal
- Creative Director :
- Jesse Dillow
- Art Director :
- Melissa Macarian
- Copywriter :
- Lara Kesler
- Director of Content Production :
- Stacy McClain
- Senior Producer :
- Garrett Delorm
- Brand Director :
- Emily Dillow
- Brand Manager :
- Helen Oddone
- Associate Strategy Director :
- Carlisle Hensley
- Production :
- Tool of North America
- Director :
- Brig
- Executive Producer :
- Brad Johns
- Line Producer :
- Taylor Bro
- Director of Photography :
- Robert Yeoman
- Post Production/Editorial :
- Cut & Run
- Editor :
- Pete Koob
- Executive Producer :
- Deanne Mehling
- Producer :
- Jess Manning
- Assistant Editor :
- Stefan Manz
- Motion Graphics :
- Tom Yaniv
- Color :
- Company 3
- Colorist :
- Jill Bogdanowicz
- Finish :
- Jogger
- Flame Artist :
- Andy Brown
- Head of Production :
- Diana Cheng
- Music :
- Human Worldwide
- Composer :
- Matt O'Malley
- Composer :
- Gareth Williams
- Composer :
- Craig Deleon
- Composer :
- Edmond Dunne
- Composer :
- Seth Fruiterman
- Producer :
- Kamela Anderson
- Mix :
- One Union
- Engineer :
- Joaby Deal
- Custom Video Tool :
- Imposium
- Web Designer :
- Chris Klink
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