To encourage people to leave money to charity in their will, charity consortium Remember A Charity has been daring Londoners to eat at the "world's deadliest cafe" . In a stunt created by Adam and Eve/DDB, the menu at the so-called "Cafe de Mort" included the notorious Japanese Puffer Fish Sashimi (Fugu), a fish that contains Tetrodotoxin, a poison roughly 1,000 times more powerful than Cyanide. Before they could order from the menu, customers had to first complete a will, which was printed on the opposite side.
Cafe de Mort ran for two nights only, in a crypt under St. Andrews Church in central London, and hosted by Greg gWallace, a presenter of cooking show Master Chef. On site lawyers (as well as paramedics) were on hand for anyone who wanted to make their will legal. The restaurant sold out on both nights. Remember A Charity is a consortium of 140 different charities.