A Hacked Coke Bottle Captures Sounds of Happiness

DJ Jun Fujiwara turns the bottle into a recorder and remixer

Published On
Apr 16, 2013

Editor's Pick

The unmistakable sound of opening a Coke bottle is updated by Ogilvy Singapore and Japan in collaboration with DJ and inventor Jun Fujiwara. The social music project turned a Coke bottle into a sound recorder and mixer, capturing everyday sounds and remixing them to create shareable ringtones.

Credits

Date
Apr 17, 2013
Brand :
Coca-Cola
Client :
Coca-Cola
Agency :
Ogilvy & Mather-Singapore
Agency :
Ogilvy & Mather-Japan
Director, Marketing :
Shakir Moin
Chief Creative Officer :
Eugene Cheong
Regional Creative Director :
Jeff Curry
Creative Director :
Chris Gurney
Regional Executive Creative Director :
Daniel Comar
Creative Group Head :
Antti Toivonen
Senior Copywriter :
Sharon Chan
Senior Art Director :
Anna Rondolino
Executive Creative Director/Production :
David Morgan
Creative Director :
Kosuke Hashijima
Art Director :
Chie Katayama
Inventor :
Jun Fujiwara

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Project Type