Renault : Kid

Life in four years.

Published On
Apr 05, 2012

Editor's Pick

Publicis London/Team Renault and Pete Riski create the second installment for Renault's "4 Years" campaign. In 'The Kid,' a single man's life is changed in four short years. The ad taps into a high level of maturity -- a man, the woman he loves, and her son -- and is a nice way to get at the message that no matter what happens in life, this car will be around. Despite the small question of why the kid looks like he doesn't age in those four years, a heartwarming, nicely done spot.

Credits

Date
Apr 05, 2012
Brand:
Renault
Client:
Renault
Agency:
Publicis London/Team Renault
Director:
Pete Riski
Executive Creative Director/Production:
Adam Kean
Creative Director:
Dave Sullivan
Digital Creative Director:
Alix Pennycuick
Art Director:
Marc Allenby
Copywriter:
Nadia Doherty
Agency Producer:
Colin Hickson
Agency Producer:
Verity Saunders
Production Company:
Rattling Stick
Producer:
Kelly Spacey
Director, Photography:
Jean Noel Mustonen
Typographer:
Spin
Post Production:
The Mill
Editor:
Cut + Run
Editor:
Eve Ashwell
Sound Director:
Wave

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Project Type