Hollywood loves to give a villain an English accent, so Jaguar is playing on its British roots (even though it's now ultimately owned by Indian Tata Group, which owns Jaguar Land Rover North America) in its forthcoming Super Bowl campaign. British actors Tom Hiddleston, Ben Kingsley and Mark Strong will star in the 60 spot, which is to be directed by The King's Speech director Tom Hooper; Sexy Beast star Kingsley appears in the teaser seen here. The creative agency is Spark 44. The auto brand is also launching a website, britishvillains.com, to accompany the campaign, which promotes its F-Type Coupe. Other content will inculde be a "Good to be bad" blog, produced by Gawker Media, social content hashtagged #goodtobebad and ads that will wrap F train subway cars.