Jaguar Celebrates British Villains In Super Bowl Teaser

Tom Hooper To Direct Ben Kingsley And Other Dastardly Brits In Spot

Published On
Jan 14, 2014

Editor's Pick

Hollywood loves to give a villain an English accent, so Jaguar is playing on its British roots (even though it's now ultimately owned by Indian Tata Group, which owns Jaguar Land Rover North America) in its forthcoming Super Bowl campaign. British actors Tom Hiddleston, Ben Kingsley and Mark Strong will star in the 60 spot, which is to be directed by The King's Speech director Tom Hooper; Sexy Beast star Kingsley appears in the teaser seen here. The creative agency is Spark 44. The auto brand is also launching a website,, to accompany the campaign, which promotes its F-Type Coupe. Other content will inculde be a "Good to be bad" blog, produced by Gawker Media, social content hashtagged #goodtobebad and ads that will wrap F train subway cars.


Jan 14, 2014
Brand :
Client :
Agency :
Spark 44
Global Head of Communications :
Eric Labourier
North America Communications Manager :
Joe Torpey
Excecutive Creative Director :
Werner Krainz
Creative Director :
Piggy Lines
Digital Creative Director :
Matt Page
Managing Director :
Simon Binns
Managing Director :
Milind Raval
Producer :
Michael De Vries
Producer :
Nicole Southey
Production Company :
Director :
Tom Hooper
Executive Producer :
Fergus Brown
Executive Producer :
Chris Barrett
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Producer :
Ben Croker
Director, Photography :
Daniel Landin
Editor :
Paul Watts

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