Google Search : Replacement Umpire

Take That, Siri!

Published On
Nov 29, 2012

Editor's Pick

Venables Bell & Partners debuts its first work for Google Search, directed by Matt Aselton at Arts & Sciences. Two spots focus on two perfect plausible, if a bit awkward, situations where people might need a little bit of on-the-go help. In the first spot, a replacement umpire consults his voice-activated app for help on making a call -- a not-so-subtle nod to the recent NFL replacement ref fiasco. (Oh, if only they had Google Search!) And a second spot features a mom faced with the daunting task of turning her daughter into Martin van Buren.


Nov 30, 2012
Brand :
Google Search
Client :
Google Search
Agency :
Venables Bell & Partners-San Francisco
Executive Creative Director :
Paul Venables
Executive Creative Director :
Will McGinness
Art Director :
Jason Warne
Art Director :
Ezra Paulekas
Copywriter :
Alex Flint
Copywriter :
Mike Duckworth
Director, Integrated Production :
Craig Allen
Agency Producer :
Joyce Chen
Production Company :
Arts & Sciences
Director :
Matt Aselton
Director, Photography :
Toby Irwin
Executive Producer :
Mal Ward
Executive Producer :
Marc Marrie
Producer :
Andrew Travelstead
Editing Company :
Rock Paper Scissors
Editor :
David Brodie
Sound Design :
Kim B. Christensen
Music :
Human Worldwide
Mix :
Loren Silber
Mix Company :
Lime Studios
Visual Effects :
Visual Effects Producer :
Jamie McBriety

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Project Type