Gatorade : Replay 3 Anthem

A Chicago redemption song

Published On
Nov 07, 2010

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Ahead of the debut of season three of Gatorade Replay - this installment focused on Chicago basketball teams - TBWAChiatDay L.A. is launching a new Replay- and Chicago-themed track and music video.

The agency and Gatorade have teamed up with Chicago-born artists Jennifer Hudson, Common, Lupe Fiasco and Grammy-winning producer No I.D. on an original Chicago-inspired anthem, "We Can Do It Now."

The video will premiere at the end of the season three documentary, airing now on Fox Sports Net. The track is available as a free download at REPLAYtheSeries.com.

This season's Replay centers on two South Side Chicago high school basketball teams – the Bloom Township Trojans and the Brother Rice Crusaders - reuniting to replay a contested 2000 game. Dwyane Wade and Dwight Howard are acting as assistant coaches for the respective teams.

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Credits

Date
Nov 08, 2010
Brand :
Gatorade
Client :
Gatorade
Agency :
TBWA/Chiat/Day-Los Angeles
Worldwide Creative Director :
Lee Clow
Executive Producer/Creative Director :
Jimmy Smith
Creative Director :
Brent Anderson
Creative Director :
Steve Howard
Designer :
Doug Alves
Executive Producer :
Brian O'Rourke
Producer :
Tim Newfang
Production Company :
TBWA/Chiat/Day-Los Angeles
Director :
Tim Newfang
Director, Photography :
Adam Ballachey
Sound/Boom Operator :
Michael Guskey
Grip/Lighting :
Serge Grandin
Data Wrangler :
Tom Moser
Editorial Company :
Venice Beach Editorial
Editor :
Greg Young
Post Producer :
Hunter Conner
Assistant Editor :
Sahir Champion
Visual Effects Company :
Eight VFX
Executive Producer :
Baptiste Andrieux
Executive Producer :
Shira Boardman
Producer/Coordinator :
Carmen Nunez
Animator/Designer :
Michael Figge
Animator/Designer :
Julio Ferrario
Animator :
Ben Bullock
Animator :
Chris Newton
Illustrator :
Bao Luu
Illustrator :
Corey Dimond

Need a credit fix? Contact the Creativity Editors

Industry
Music
Project Type
Music Video

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