EA Sports Madden : Replay
You love 'em, but you don't like 'em.
Published On
Aug 29, 2011
Editor's Pick
EA Sports and Heat SF promote Madden by spotlighting the rivalry between Madden fans -- even if they're brothers or friends. Spots feature Madden game players that are feeling some anger at their fellow players -- and then the sweet taste of glee when they beat them at their own game.
There's also an accompanying Facebook app called "Smack Shack," which lets you send videos of NFL players -- including DeSean Jackson -- talking smack to your friends and check in with your rival's mom.
Credits
- Date
- Aug 30, 2011
- Brand :
- EA Sports Madden
- Client :
- EA Sports Madden
- Agency :
- Deloitte Digital
- Executive Creative Director :
- Steve Stone
- Creative Director/ Copywriter :
- Warren Cockrel
- Agency Producer :
- Matthew Winks
- Production Company :
- Supply & Demand
- Executive Producer :
- Kira Carstensen
- Producer :
- Keeley Gould
- Production Designer :
- Richard Lassalle
- Post Production :
- Spot Welders
- Editor :
- Michael Heldman
- Visual Effects :
- ntropic
- Executive Producer :
- Jim Riche
- Creative Director/Inferno Artist :
- Nate Robinson
- Inferno :
- MB Enigh
- Post Assistant :
- Beau Duganne
- Color :
- Company 3, Los Angeles
- Sound Director :
- One Union Recording
- Director, Photography :
- Max Goldman
- Director :
- Josh Taft
- Associate Creative Director, Art Director :
- Anna Rowland
- Senior Producer :
- Melissa Warhaftig
- Producer :
- Fawn Fletcher
- Telecine :
- Dave Hussey
- Music :
- Beta Petrol
- Creative Director :
- Bryan Ray Turcotte
- Executive Producer :
- Dayna Turcotte
- Sound Director :
- Lime Studios
- Mix :
- Sam Casas
- Mix Artist :
- Eben Carr
- Senior Copywriter :
- Ben Salsky
- Art Director :
- Mark Potoka
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Project Type