Reskinning Queen Street West

Published On
Jul 06, 2021

Description

Consonant isn’t a typical skincare company. They’re making premium products created with 100% natural and organic ingredients. With the launch of their new flagship location in Toronto’s trendy Queen West neighbourhood, we needed to demonstrate a level of creativity that would earn them the attention of local shoppers in one of Canada’s most vibrant retail environments.

We found that the images in the skin care category were too simplistic for the brand and its new neighbourhood. So, we looked for inspiration outside the category and found it on the streets of Queen West. Dry, damaged, rough and cracked, we noticed that the textures of the street itself mimicked the common skin problems their customers face. We drew attention to these beautiful blemishes and used them as a unique way to speak to the skincare needs Consonant’s products were designed to address.

Credits

Date
Jul 06, 2021
Agency :
Zulu Alpha Kilo
Client :
Consonant Skin+Care
Chief Creative Officer :
Zak Mroueh
Creative Director :
Gary Watson
Design Director :
Ryan Booth
Art Director :
Kevin Sato
Art Director :
Kyle Winsor
Art Director :
Manali Kulkarni
Writer :
Monika Leck
Writer :
Ian Dunlop
Writer :
Dylan Verwey
Designer :
Jack Curtis
Strategic Planner :
Heather Segal
Account Team :
Lisa Sousa
Account Team :
Nadine Arsenault
Account Team :
Skye Gandy
Client :
William Baker
Client :
Kristina Breckon
Client :
Jynessa Marczuk
Studio Artist :
Ashleigh O’Brien
Studio Artist :
Greg Heptinstall
Agency Print Producer :
Teresa Bayley
Video Production :
Kevin Corvetti
Video Production :
Molly Calkins
PR Company :
Rock-it Promotions
PR Team :
Kelly MacDonald
PR Team :
Myriam Tardif
Photographer :
Shereen Mroueh
Print Production :
Seamliss Graphics & Marketing
Print Production :
Steve Cowan

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Project Type