Bud Light isn't the only beer brand to stand up for LGBT rights. Last year in Brazil, Skol stepped up to become the first brand to support the community's largest celebration in the country during its 20th Pride Parade. Today, it's back to celebrate again on LGBT Pride Day with this stirring, poetic film. The visually-driven film opens on a striking, androgynous man, who stands alone in the middle of a dark street as sirens blare. He walks forward, looking around at those he passes with, at first, some trepidation, and then a bit more confidently as others, who appear to come from all walks of life, join him. Together, they lock hands and move forward together in a frontline of strength, hands in the air. "Respect is on," the tag reads, followed simply by the Skol logo.
"Although it is not an easy path, every day you have more and more people setting aside their biases and hoping for a more egalitarian world, which respects everyone for their individuality," said Theo Rocha, creative director at F/Nazca Saatchi & Saatchi, in a statement. "This is the idea we intend to convey."
"On this very important day, we at Skol want to show that we can walk together, support choices and promote a life without prejudice," added Fabio Baracho, marketing director at Skol. "Joining in respect can transform humanity, regardless of its truths."