Old Spice : Responses
Isaiah talks to YOU!!!
Editor's Pick
Wieden + Kennedy Portland and Old Spice's The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand's online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
Credits
- Date
- Jul 13, 2010
- Client:
- Old Spice
- Copywriter:
- Eric Kallman
- Agency:
- Wieden & Kennedy-Portland
- Brand:
- Old Spice
- Art Director:
- Craig Allen
- Creative Director:
- Eric Baldwin
- Creative Director:
- Jason Bagley
- Copywriter:
- Jason Bagley
- Copywriter:
- Craig Allen
- Copywriter:
- Eric Baldwin
- Art Director:
- Eric Baldwin
- Art Director:
- Eric Kallman
- Art Director:
- Jason Bagley
- Interactive Producer:
- Ann-Marie Harbour
- Executive Creative Producer:
- Mark Fitzloff
- Executive Creative Producer:
- Susan Hoffman
- Global Creative Director:
- Iain Tait
- Developer:
- Trent Johnson
- Developer:
- John Cohoon
- Digital Strategy:
- Dean McBeth
- Digital Strategy:
- Josh Millrod
- Director, Interactive Production:
- Cheryl Nordin
- Production Company:
- Dont Act Big
- Executive Producer:
- Emily Fincher
- Line Producer:
- Bernadette Spear
- Editorial Company:
- Kamp Grizzly
- Talent:
- Isaiah Mustafa
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