Heineken Celebrates Graffiti at Miami Marine Stadium in a Stop Motion Film
Beer Brand Plans to Restore Legendary Music Venue
Editor's Pick
Miami Marine Stadium was once among America's most legendary music venues, but was abandoned more than two decades ago after Hurricane Andrew hit the city.
Now, Heineken's "Cities" campaign is helping restore the destination to its former glory, with an Indiegogo campaign to support the restoration. Meanwhile, the beer brand has created a stop motion animation film, by Publicis New York, highlighting the amazing graffiti that currently covers the structure. In recent years it has become a canvas for graffiti artists, and it's not clear whether this will stay with the restoration.
With five cameras rolling simultaneously, 10 local Miami graffiti artists hand painted every stop-motion animation sequence, frame by frame. Some scenes lasting just seconds took nearly three days to complete.
Andy Bird, chief creative officer, Publicis New York, said in a statement: "The Heineken Marine Stadium project has been really fun, working with so many talented artists and designers to honor an iconic piece of Miami history. This piece is a tribute to the vibrancy of the stadium's back story, a stadium which has been a mecca to the very same local graffiti artists who came back to celebrate it."
Credits
- Date
- Sep 07, 2016
- Agency :
- Publicis-New York
- Brand :
- Heineken
- Client :
- Heineken
- Global Chief Creative Officer :
- Bruno Bertelli
- Chief Creative Officer :
- Andy Bird
- Executive Vice President, Executive Creative Director :
- Joe Johnson
- Vice President/Creative Director :
- Jeremy Filgate
- Senior Art Director :
- John-Paul Cannucciari
- Copywriter :
- Patrick Merritt
- Executive Vice President, Chief Production Officer :
- Lisa Bifulco
- Producer :
- Pat Haertel
- Producer :
- Chris Muldoon
- Director, Strategy :
- Ian Zelesko
- Senior Strategist :
- Nicole Sands
- Executive Vice President, Group Account Director :
- Kathryn Harvey
- Account Director :
- David Pagnoni
- Account Supervisor :
- Jana Uhlarikova
- Vice President, Group Account Director :
- Shari Lederman
- Vice President, Account Director :
- Mae Cheng
- Production Company :
- SOLAB
- Director :
- Romain Chassaing
- Executive Producer :
- Nicolas Tiry
- Line Producer :
- Erwan Collas
- Director, Photography :
- Josh Mckie
- Post Production Company :
- Nightshift
- Editor :
- Manuel Coutant
- Executive Producer :
- Mathieu Hue
- Post Producer :
- Josselin Dor
- Colorist :
- Mathieu Caplanne
- Flame Artist :
- Sebastien Aubert
- Graphic Artist :
- Olivier Stephant
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