The Effies Ask Creatives to Take Lie Detector Test Before Entering Awards

New Campaign Wants to Make Sure Ad Men Don't Get Too Creative... With the Truth.

Published On
Jul 23, 2013

Editor's Pick

When award season comes around, the ad industry's good old friend, exaggeration, makes an appearance. Every campaign entered is the most innovative, the most effective, the sparkliest, and so on. The Effie Awards are all about tangible, measurable results, though. In preparation (and promotion) for the upcoming CAANZ Effies in New Zealand, WhybinTBWA thought it might be a good to take a few small precautions. Like having 8 of the leading figures in the industry take a filmed polygraph test.

Among those questioned was Colenso BBDO's executive creative director Steve Cochran and Y&R ECD Josh Moore. Backed with intense crime show scene music, the short clips are dramatic and often funny, No matter what though, they all stress that the Effies' message: results don't lie.

Credits

Date
Jul 23, 2013
Brand:
Effie Awards
Client:
Effie Awards
Agency:
Whybin TBWA
Chief Creative Officer:
Toby Talbot
Creative Director:
Jonathan McMahon
Creative Director:
Lisa Fedyszyn
Creative Director:
Steve Kane
Digital Creative Director:
Ross Howard
Creative:
Cece Chu
Creative:
Ryan Price
Creative Group Head:
Jodi Willocks
Head of Content:
Liz Rosby
TV Producer:
Amy Hansen
Production Manager:
Michelle Hong
Print Producer:
Ali Vernon
Senior Designer:
Chris Lewis
Designer:
Frank Turner
Digital Creative:
David Minty
Digital Producer:
Henson Tan
Developer:
David Colguhoun
Director/Editor:
Damien Shatford
Producer:
Lynnette Gordon
Executive Producer:
Fiona King
Director, Photography:
Nick Burridge
Colorist:
Dave McLaren
Post Production Company:
Mandy
Post Production/Online Edit:
Andy Timms
Post Production/Online Edit:
Mat Ellin
Music:
Mark Wondercastle
Audio Company:
The Coopers of Franklin Road
Audio Producer:
Jon Cooper
Audio Producer:
Penny Cooper

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Project Type