Stockholm's Homeless Write Their Own Resumes

Swedish agency INGO created this moving outdoor campaign for Situation Stockholm, a magazine sold by homeless people to help them make some money, after sales of the magazine fell by 22% during 2012. Posters, which appeared in locations such as the Stockholm Metro,featured the "resumes" of homeless people, with the appearance of being roughly typed on scrap paper, detailing their lack of permanent address and descent into homelessness as well as their birthplace, education and work history. Word of the campaign spread via social media and even the national news. Sales of the magazine the next month rose by 101.5%.