Volkswagen : Retro

Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably p

Published On
Feb 23, 2007

Editor's Pick

Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably priced economy car anymore