Volkswagen : Retro
Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably p
Published On
Feb 23, 2007

Editor's Pick
Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably priced economy car anymore
Credits
- Date
- Feb 23, 2007
- Chief Creative Officer :
- Alex Bogusky
- Executive Creative Director :
- Andrew Keller
- Creative Director :
- Tony Calcao
- Creative Director :
- Rob Strasberg
- Art Director :
- Conor McCann
- Copywriter :
- Jeff Gillette
- Print Producer :
- Paula Warner
- Art Buyer :
- Meghan DeBruler
- Client :
- Volkswagen
- Agency :
- Crispin Porter Bogusky
- Brand :
- Volkswagen
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