JC Penney : Return to the Doghouse
Think twice before you call your mother-in-law hot. JC Penney's sequel to "Beware of the Doghouse."
Published On
Nov 19, 2009
Editor's Pick
JC Penney revisits the doghouse in this new viral from Saatchi and Saatchi, New York, which earned record views for the first episode.
Credits
- Date
- Nov 20, 2009
- Brand :
- JC Penney
- Client :
- JC Penney
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Gerry Graf
- Interactive Creative Director :
- James Cooper
- Creative Director :
- Jason Musante
- Art Director :
- Jason Musante
- Creative Director :
- Josh Rubin
- Copywriter :
- Josh Rubin
- Integrated Senior Producer :
- John Swartz
- Video Senior Producer :
- John Doris
- Production Assistant :
- Katie Nickles
- Video Production Company :
- Hungryman
- Director :
- Stephen Pearson
- Managing Partner :
- Kevin Byrne
- Executive Producer :
- Kevin Byrne
- Line Producer :
- Thomas O'Malley
- Director, Photography :
- John Lindley
- Editorial House :
- Mackenzie Cutler
- Editor :
- Ian Mackenzie
- Interactive Production Company :
- North Kingdom
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Project Type