Agency TwoFifteen and Psyop teamed on Revolution part of an integrated campaign for Lionhead Studios' Fable III, set to launch October 26.
The spot is set in the game's fictional land of Albion and centers on the overthrow of a tyrannical monarch. Psyop created the CG action using game assets and "re-detailed" it to add an Old Masters look.
The spot appears online and on TV. The track is "Young Men Dead" from The Black Angels.
The campaign will also include cinema, print, and mobile components, including the "Tyrant Toppler" game which allows fans to topple a statue of the bad guy, Saddam style, and unlock prizes based on how many Likes the game accumulates on Facebook and "Kingmaker," a social, location-based game from McCann Erickson London for the European market.