XBOX Fable III : Revolution
Old school class warfare
Editor's Pick
Agency TwoFifteen and Psyop teamed on Revolution part of an integrated campaign for Lionhead Studios' Fable III, set to launch October 26.
The spot is set in the game's fictional land of Albion and centers on the overthrow of a tyrannical monarch. Psyop created the CG action using game assets and "re-detailed" it to add an Old Masters look.
The spot appears online and on TV. The track is "Young Men Dead" from The Black Angels.
The campaign will also include cinema, print, and mobile components, including the "Tyrant Toppler" game which allows fans to topple a statue of the bad guy, Saddam style, and unlock prizes based on how many Likes the game accumulates on Facebook and "Kingmaker," a social, location-based game from McCann Erickson London for the European market.
Credits
- Date
- Oct 14, 2010
- Brand :
- XBOX Fable III
- Client :
- XBOX Fable III
- Agency :
- agencytwofifteen-San Francisco
- Executive Creative Director :
- Scott Duchon
- Executive Creative Director :
- John Patroulis
- Art Director :
- Steve Couture
- Art Director :
- Jeremy Diessner
- Art Director :
- Aramis Israel
- Copywriter :
- Michael Illick
- Agency Director, Integrated Production :
- Tom Wright
- Agency Producer :
- Alex Spahr
- Executive Producer :
- Neysa Horsburg
- Line Producer :
- Alyssa Evans
- Visual Effects Supervisor/CG Lead Artist :
- David Chontos
- Editor :
- Brett Nicoletti
- Storyboard Artist :
- Paul Binkley
- Modeler :
- Rafael Grassetti
- Modeler :
- Justin Lewers
- Modeler :
- Rie Ito
- Modeler :
- Wendy Klein
- Rigger :
- Lee Wolland
- Previsualization :
- Victor Garza
- Previsualization :
- Ben Liu
- Lead Animator :
- David Bokser
- Animator :
- Victor Garza
- Animator :
- Chris Meek
- Animator :
- Alejandro Castro
- Effects Artist :
- Allan Mckay
- Effects Artist :
- Ben Fiske
- Matte Painter :
- Tim Clark
- Matte Painter :
- Elias Gonzalez
- Look Development Technical Director :
- David Chontos
- Lead Lighter :
- Denis Kozyrev
- Light/Texture Artist :
- David Chontos
- Light/Texture Artist :
- Denis Kozyrev
- Light/Texture Artist :
- Katie Yoon
- Light/Texture Artist :
- John Cook
- Light/Texture Artist :
- Rafael Pratti
- Compositor :
- David Chontos
- Compositor :
- Denis Kozyrev
- Compositor :
- Katie Yoon
- Flame Artist :
- Alex Kolasinski
- Music :
- "Young Men Dead" by Black Angels
- Mix :
- Hector Perez
- Mix :
- Rohan Young
- Mix :
- Loren Silber
- Title Animation :
- Elastic TV
- Production Company :
- Psyop/Smuggler
- Director :
- Psyop
- Creative Director :
- Laurent Ledru
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