Ikea Triples the Space on a Standard Billboard With Innovative Outdoor Idea

Ikea's known for its space-saving solutions when it comes to both furniture--and advertising. For example, previously, the retailer created "The World's Smallest Ikea Store," and within the space of a single10.5 cm x 8.8 cm banner ad, advertised 2,800 of its products. Now in Germany with the help of agency Thjnk Hamburg, Ikea has made an economical use of billboard real estate in this RGB ad, which makes inventive use of color and light to turn 9 square meters of outdoor space into three times that amount.

Ikea Triples the Space on a Standard Billboard With Innovative Outdoor Idea

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