Mellow Mushroom : @richnowalk
Get stalked by a stoned mushroom.
Editor's Pick
When you follow brands on Twitter, at best you get a smattering of decent jokes littered across your Tweetdeck timeline, and at worst, you're bombarded with promotional tweets that practically beg you to unfollow them. Pizza place Mellow Mushroom is neither.
Fitzgerald + Co offers you a little stalker with your Twitter follow with "Follow Me and I'll Follow You," a campaign that tells people that in return for following the company on Twitter, the company would follow you. The catch? They'd follow you in real life, dressed as Mellow's stoned-looking mushroom mascot.
The brand stalked 20 Mellow Mushroom followers in a week, and recorded the whole thing using hidden cameras. Check out the hilarious compilation video here, and see videos of the mushroom stalking specific followers on the right.
Credits
- Date
- Oct 22, 2012
- Brand :
- Mellow Mushroom
- Client :
- Mellow Mushroom
- Agency :
- Fitzgerald&CO
- Chief Creative Officer :
- Noel Cottrell
- Executive Producer :
- Christine Sigety
- Creative Director/Writer :
- Mitch Bennett
- Creative Director, Art Director :
- Wes Whitener
- Creative Director, Art Director :
- Brad Sarmiento
- Art Director :
- Juliana Lynch
- Digital Producer :
- Gideon Cohen
- Production Company :
- Arts & Sciences
- Director :
- Adam Brodie
- Director :
- Dave Derewlany
- Producer :
- Alex Waite
- Director, Photography :
- Benn Martenson
- Executive Producer :
- Marc Marrie
- Managing Director :
- Mal Ward
- Editorial :
- Arcade Edit
- Editor :
- Greg Scruton
- Post Production :
- Denice Hutton
- Executive Producer :
- Nicole Visram
- Producer Assistant :
- Luc Giddens
- Managing Partner, Executive Producer :
- Damian Stevens
- Sound Director :
- Acoustech
- Sound Engineer :
- Gopal Swamy
- Online and Effects :
- Airship
- Artist :
- Austin Hickman-Fain
- Artist :
- Chris Homel
- Artist :
- Matt Lydecker
Need a credit fix? Contact the Creativity Editors