Forget drive-ins. Bicycles
, not cars, are the vehicles of choice for making the trek to the "Specialized Ride-In Movies" online theater, created by Goodby, Silverstein & Partners. The website features a virtual screen in the middle of the desert showcasing edgy webfilms like "Happy Entrails" (on AdCritic.com
now) and "Outlaw in Lycra," which tout the benefits of high-performance Specialized bikes the Stumpjumper FSR and the S-Works Roubaix SL, respectively. After enjoying the show, viewers can go behind the screen to get up close and personal with the bikes themselves. And that's not all, as more films are on the way, with the newest release set to premiere in early fall.