Mitsubishi : Ride the Storm

Chasing weather.

Published On
Feb 08, 2012

Editor's Pick

To promote Mitsubishi's all wheel control, the team at 180LA chased a storm for five days in December, across six states and a few thousand miles. The result was this: A film to promote the car that can almost double as a documentary. Shot by Emmett and Brendan Malloy, with a member of Mitsubishi's social media team who updated the world on the team's whereabouts through social media. Accompanying the film is a Web site that chronicles the adventure, done out of Possible Worldwide. Powerful, and frightening - it gets the message across.

Credits

Date
Feb 08, 2012
Brand:
Mitsubishi
Client:
Mitsubishi
Agency:
180 LA
Executive Creative Director/Production:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Copywriter:
Dave Horton
Art Director:
Matthew Woodhams-Roberts
Head of Production/Managing Partner:
Peter Cline
Producer:
David Emery
Production Company:
HSI Productions
Director:
The Malloys
Director, Photography:
Giles Dunning
Executive Producer:
Kim Dellara
Editorial Company:
180 LA
Editor:
Dave Groseclose
Colorist:
Beau Leon
Transfer Facility:
New Hat
Online:
Big Block
Recording Studio:
Eleven Sound
Final Mix:
Eleven Sound
Mixer:
Scott Burns
Assistant Mixer:
AJ Murillo
Executive Producer:
DJ Fox
Music Company:
Extreme Music
Executive Vice President, EV Operations, Sales Strategy and Corp Planning:
Masatoshi Hasegawa
Director, Advertising:
Francine Harsini
Manager of Advertising:
Matt Mendez

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Project Type