To promote Mitsubishi's all wheel control, the team at 180LA chased a storm for five days in December, across six states and a few thousand miles. The result was this: A film to promote the car that can almost double as a documentary. Shot by Emmett and Brendan Malloy, with a member of Mitsubishi's social media team who updated the world on the team's whereabouts through social media. Accompanying the film is a Web site that chronicles the adventure, done out of Possible Worldwide. Powerful, and frightening - it gets the message across.